From our research, we have concluded three main insights. We use these insights as a basis during the development of various concepts.
Implement a digital product experience where the user learns to push his adventurous boundaries.
This target group is wearing The North Face products as a fashion item. Often because this is a trend or because they want to be associated with a certain group of people. We have chosen this target group because this is not the main target group of The North Face, but plays a very big role within the brand as of today.
In the end, we developed three different concepts. Because there is a good element in every concept, we have chosen to merge these three concepts into our final concept.
Discover your own environment through gamification.
Get triggered to go outside and take part in various activities.
Reliving the environment
Experience beautiful natural landscapes through virtual reality.
VR & AR
The combination of augmented & virtual reality provide a realistic experience.
Link with product
The purchased product will determine which journey you will experience.
Link with athlete
Experience a journey of a The North Face athlete.
Save VIPeak points through gamification and save on your next product.
Hi, I am Bas.
Fold out your own VR glasses.
Simply download the app.
Set your preferences.
Benefits for The North Face
These are the three main points that ensure that The North Face benefits from this product:
Benefits for the user
These are the three main points that ensure that the user benefits from this product:
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